Branding
& Graphic Design
Design
Logo
Colors and fonts
Patterns and icons
Collateral
Website design
Content and messaging
Advertising
Print or packaging
Research
Research competitor brands
within your industry;
determine your brand’s
target audience.
Discover The Purpose
There are four questions you
should ask yourself when
defining a brand purpose:
Why do you exist?
What differentiates you?
What problem do you solve?
Why should people care?
Creativity
Be Creative & Think out of
the box
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