Digital marketing allows you to reach your target audience in ways that traditional forms of marketing do not allow. Depending on the channels used, you can target your market accurately at all stages of the buying cycle, reaching them with highly relevant messaging and content. Digital marketing is also accurately measurable, so you can evaluate precisely where your marketing efforts are having the most impact.

You can attract customers on Facebook by maintaining an active social footprint. This involves strategically posting and tactically posting. Your strategic posts should be informational, engaging and visually appealing. Your tactical posts can be more informal, fun and feature up-to-date news and ensure your brand is appealing to your demographic.

Generally speaking, and dependent on the technical specification, your website will be launched within six to eight weeks from receipt of a signed purchase order and payment, providing all necessary content and information have been supplied.

Digital marketing allows you to reach your target audience in ways that traditional forms of marketing do not allow. Depending on the channels used, you can target your market accurately at all stages of the buying cycle, reaching them with highly relevant messaging and content. Digital marketing is also accurately measurable, so you can evaluate precisely where your marketing efforts are having the most impact.

Search engine optimisation (SEO) focuses on promoting a website within the organic (free) search results, with the aim of improving its visibility for relevant keywords and terms their target audience use. Pay-per-click (PPC) marketing serves ads to those same users based on keywords, demographics or other targeting – but works as an auction-based system where the advertiser is charged per click on their ad. PPC advertising is available on a variety of online platforms, including search engines such as Google and Bing, and social networks like Facebook and Linkedin. SMM (social media marketing) is the process of increasing brand awareness and engagement across different social platforms. You build your business persona and market your services or products on each platform.